In Melbourne, Australia, there is a vegan cafe that charges men extra to “reflect the pay gap” is going out of business in a few days, and no one is surprised.
Co-owner Alexandra O’Brien and her partner will be closing Handsome Her, after the establishment’s attempts at being “woke” backfired spectacularly, leading to accusations of exaggerated reverse-sexism.
O’Brien -who can’t seem to leave her anger or personal beliefs towards men out of professional life- was surprised that people didn’t take a shine to her “smash the patriarchy” approach, which included priority seating for women an an 18% “man tax” on goods.
“It’s been a wild journey to say the least,” she wrote on social media. “When we opened Handsome Her in 2017, we expected that perhaps we might make a stir through our brazen public discussions of structural inequality and oppression. The man tax blew up the internet, an idea that we didn’t think was all too radical, yet the way the world responded showed us how fragile masculinity is and solidified the necessity for us to confront and dismantle patriarchy.”
Despite documented evidence that the wage gap is a myth being published over and over again, O’Brien decided to push the issue by punishing her clientele- and still seems to blame everyone else for her business model.
“We were just one little tiny shop on Sydney Rd that was trying to carve out a swathe of space to prioritise women and women’s issues, and suddenly we became the punching bag of Melbourne and the internet,” she said. “Yes, we are the evil, discriminatory, man-hating d***s who charge men more when didn’t you know the wage gap doesn’t even exist!? Meanwhile gentlemen’s social clubs live on and strong around Melbourne and the world over.”
As the saying goes, “Get woke, go broke.”
According to the Evening Standard, the cafe is offering a “pay as you feel” scheme in their final days, with proceeds going to a non-profit in Nepal.
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